On 15th May 2026, the Privy Purse Bureau, alongside the Sala Chalermkrung Royal Theatre and various partner organisations, held a press conference to launch Season 3 (2026) of the Luk Krung, Luk Thung, and contemporary Thai music singing competition "Youth Keepers of Thai Melody" project. A wide range of prominent partner organisations supported the project, including Siam Commercial Bank PCL, Deves Insurance PCL, the Royal Thai Armed Forces Bands, Seven Star Studio Co., Ltd., and the Public Relations Department. Corporate and media sponsors also included Big C Supercenter PCL, Central Pattana PCL, GMM Grammy PCL, One 31 Channel, 7HD Channel, and Kasikornbank PCL.
This initiative encourages young people to engage in productive activities, unlocking their potential through the vocal and musical arts. Through this singing competition, the younger generation actively helps preserve and pass down Thailand's rich musical heritage with precise linguistic accuracy. The project offers a platform for youths across all regions to showcase their talents, expanding their educational horizons and carving out viable pathways toward future careers. Ultimately, the programme serves to safeguard three distinct genres: Luk Krung (traditional Thai pop), Luk Thung (Thai country music), and Contemporary Thai music.
The press conference was highly honoured by the presence of Prime Minister Anutin Charnvirakul, who presided over the ceremony. Other distinguished guests in attendance included Mr Ansit Sampuntharat, Permanent Secretary for Interior; Mrs Sunee Saturnwongsa, Deputy Director of the Privy Purse Bureau; Mr Wirat Yuthaworn, 2017 National Artist in Performing Arts (Western Music); Mr Paiboon Damrongchaitham, Chairman of GMM Grammy PCL; Mr Pattanapong Nuphan, Managing Director of Bangkok Television & Radio Co., Ltd. (Ch7HD); Mr Boriphan Chaiyaphum, President of the Luk Thung Music Association of Thailand; and renowned singer-songwriter Mr Charat Phuengarom. The launch concluded with vocal performances showcasing the exceptional talent of the project's Season 2 participants alongside legendary mentor artists.
Applications are now open nationwide! Apply from today until 15 July 2026.
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